Avfuel's Creativity Enhances FBO Visibility

FBOs seeking to refuel their business development efforts consistently have access to new tools, thanks to Avfuel, a fuel source and a provider of unique marketing support for FBOs.

AVCLUB, a program launched this year for Avfuel's FBOs and pilots, is an online forum that enables pilots to earn and monitor AVTRIP Points, which accumulate toward savings bonds, and discounted rates on industry magazines and AC-U-KWIK books. Pilots also gain access to updates on industry news, weather and aviation events and each other -- as they can discuss industry issues through this vehicle.

Avfuel's Web and press exposure, signage and other communication features enhance FBO visibility among potential customers. Ultimately FBOs gain repeat business by creating brand loyalty among pilots.

"Exposure in the form of online and print AVTRIP location guides, as well as frequent email and Internet press releases and features delivered to target audiences keeps participating Avfuel-dealer FBOs connected with potential end users," says Marci Ammerman, Avfuel company spokeswoman.

"We are also pleased to be involved with schedulers and dispatchers in order to tap into a decision-making market crucial to FBOs," Ammerman adds.