UNICOM, ARINC or ASRI: What’s the Frequency, AC-U-KWIK?

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Question: When using AC-U-KWIK, I often come across different types of frequencies to contact an FBO while inbound to an airport. Of course I am familiar with UNICOM, and I also know that ARINC frequencies are individual frequencies for FBOs. But why do I see ASRI frequencies listed in AC-U-KWIK? Is this a new form of technology or just a name change?
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PFM and ARINC Develop New Automated Management Features

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Professional Flight Management recently announced that it is working with ARINC Direct to jointly develop technology solutions that automate flight management departments. Projects under way include enabling PFM to display domestic and international off/on position reports directly from ARINC, with automated updates; enabling PFM to pull online fuel data from ARINC Direct; and enabling PFM customers to request and display ARINC Direct flight plans without leaving PFM.
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