By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group (ABSG)
With the Dow Jones Industrial Average punching through the 20,000-point ceiling, a new president taking office and an economic engine that seems to be cranking out more horsepower, there is a lot of buzz going on within various U.S. business sectors, including the FBO industry, for a healthy recovery in 2017.
Recently we sent out our Annual FBO Fuel Sales Survey and early returns indicate that there is a new wave of optimism spreading across the country for a recovery in 2017. The final results of our FBO Fuel Sales Survey, as well as our FBO Industry Forecast, will be released at the NBAA Schedulers & Dispatchers Conference, Feb. 7-10, Ft. Worth, Texas. For reference, here is the link to the 2016 survey.
With all this good news coming in, here is a look at some successful business strategies we recommend for FBO owners and operators to think about in 2017.
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1. Increase Operational Productivity
a. Establish performance goals for customer service delivery,
b. Measure the productivity of your line service department and maintenance activities.
c. Increase fuel sales at point of connection.
2. Produce Better Financials
a. Fine-tune your financial dashboard and obtain information you can act on.
b. Conduct a market study to help establish better fuel margins.
c. Measure your financial returns through cash flow analysis and financial ratios.
3. Mitigate Risk
a. Create a safety-minded culture.
b. Invest in an employee training program such as NATA's Safety 1st program.
c. Develop a strong safety management system (SMS).
4. Build Long-term, Profitable Customer Relationships
a. Train all employees in good customer service practices.
b. Empower employees to resolve customer issues at the point of transaction.
c. Provide consistent service which builds customer trust.
Along with these strategies, we recommend a continuing education program for the FBO owner, operator, manager and supervisor. Author Stephen Covey, in his book The 7 Habits of Highly Effective People, talks about the habit of sharpening the saw, a metaphor for having a balanced program of self renewal.
An excellent source for continuing education and self renewal within the FBO industry is to attend the next NATA's FBO Success Seminar which will be held March 7-8 in New Orleans. These strategies and others will be discussed in more detail.
Please leave a comment on this subject below. If you have any questions, please give us a call or send us an email: jenticknap@bellsouth.net, 404-867-5518; ronjacksongroup@gmail.com, 972-979-6566.
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience and is an IS-BAH accredited auditor. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2017 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group (ABSG)
With more than 27,000 attendees descending on Orlando, Fla., for the annual National Business Aviation Association convention Nov. 1-3, there were more than enough attractions and distractions to keep us busy for the duration of the show.
Besides the more than 1000 exhibits catching our eye at the Orange County Convention Center plus the aircraft static display at Orlando Executive Airport, we had to constantly stay engaged with our main goal of getting a feel for what FBO operators and aircraft owners were thinking with regards to the state of the business aviation industry.
For the most part, the mood was light and guardedly optimistic. Our informal spot fuel sales survey of several FBOs showed some surprising results with several operators reporting above average aircraft movements the past few months. In fact, one operator indicated they uplifted a record amount of Jet-A fuel in October.
We attended several educational forums to get an idea of what aircraft operators are concentrating on to provide the highest level of safety while operating in the business aviation environment. We also wanted to obtain a perspective on what aircraft operators are expecting from their FBO providers with regards to meeting safety standards.
Several aircraft operators we talked to who fly internationally are adhering to the International Standard for Business Aircraft Operations (IS-BAO). They find that the process of adopting the standard, which includes incorporating a safety management system (SMS), changes the internal culture of a flight department to become more safety conscious.
To some, an active SMS program provides greater visibility to what’s going on within the safety culture. One operator said employees in the company have a great outlet with an SMS system in place to voice their concerns about safety issues because they see the results put into practice.
“It’s the greatest safety enhancement since TCAS,” one chief pilot said. “It makes us better and makes the company better.”
For FBOs, the International Standard for Business Aviation Handlers (IS-BAH) registration program is the equivalent to the IS-BAO program for aircraft operators. It also incorporates an SMS program and is designed to help enhance an internal safety culture.
We asked several aircraft operators that if two or more FBOs were in consideration for servicing their aircraft, and at least one was IS-BAH registered, would they select the IS-BAH registered FBO over the other choice or choices? They all indicated that an IS-BAH registered FBO would receive a more favorable consideration.
To find out more about the IS-BAH registration process, please read our blog post: Is IS-BAH Right for Your Operation? Also, another blog post might be helpful: Creating an SMS Environment a Plus for FBOs.
Please leave a comment on this subject below. If you have any questions, please give us a call or send us an email: jenticknap@bellsouth.com, 404-867-5518; ronjacksongroup@gmail.com, 972-979-6566.
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience and is an IS-BAH Accredited auditor. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group (ABSG)
Normally we stay well clear of the political arena when developing content for this blog. However, a U.S. presidential election year can sometimes create a negative effect on the economy, which can spill over into the business aircraft sector and potentially result in less FBO fuel sales.
Recently we talked to a few FBO owners and operators who participated in our Annual FBO Fuel Sales Survey and Forecast, and they indicated that fuel sales have leveled off a bit this past quarter.
We conduct our survey in January and release the results at the NBAA Schedulers & Dispatchers Conference in February. In the survey, we ask FBOs not only to indicate their fuel sales in relative terms for the completed year, but also to forecast what their fuel sales will be for the year ahead.
AdvertisementOver the past several years, the forecast has held pretty close to the actual results. The forecast from our last survey indicated that the outlook for 2016 remains optimistic with more than 90 percent of respondents predicting the same or increased fuel sales this year compared to their 2015 results. Further, 58 percent of FBOs surveyed predicted an increase in fuel sales. Of those, 40 percent expect an increase of 1 to 4 percent; the remaining 18 percent forecast an increase of at least 5 to 8 percent.
The question is: Will this trend hold up for 2016, or will FBO fuel sales results mirror what some of the largest consumer companies have been experiencing during this election year?
In a report issued this month by Bloomberg, companies such as Yum! Brands, Gap, McDonald’s, Signet and others, blamed poor sales on the election process.
Here is an excerpt from the report:
To hear retail executives tell it, the battle for the presidency between Republican Donald Trump and Democrat Hillary Clinton is causing Americans to put off buying everything from romance novels at Barnes & Noble and jeans from the Gap to burritos at Yum! Brand Inc.’s Taco Bell. They might even be delaying wedding engagements, not good news for companies like Signet Jewelers Ltd.
“The preoccupation with this election is keeping them at home, glued to their TVs and at their desktops,” said Len Riggio, the founder and chief executive officer of Barnes & Noble Inc. This election is “unprecedented in terms of the fear, anger and frustration being experienced by the public.”
The question for our industry is: Do you feel the election has put a damper on the economy resulting in less FBO fuel sales?
Please give us your answer in the space provided below.
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience and is an IS-BAH Accredited auditor. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group (ABSG)
Customers can get the feel of an FBO from the moment they make first contact, whether it's over the phone, website, email, social media or in person. The feel or impression they get is a direct reflection on the organization's internal culture, which is characterized by the tone and demeanor by which the FBO communicates and delivers its services.
Every FBO should have an idea of the image or impression its internal culture projects. Is it warm and friendly or cold and indifferent or perhaps somewhere in between?
Often times internal culture takes on the persona of the leadership of the company. As an example, let's look at Southwest Airlines. For many years, the company was led by Herb Kelleher, the colorful principal who fostered an internal culture that gave the industry no-frills, low-cost airfares characterized by peanuts — the only snack served in flight. If you've ever flown on Southwest, you would probably have the impression that the flight attendants are full of energy, have a lot of fun and love their job.
At its corporate headquarters at Dallas Love Field in Dallas, Texas, the same kind of culture exists as it does onboard the aircraft. The walls are filled with employee photos having fun, and its human resources department is called the People Department. This is further testament to Kelleher's operating philosophy of people first, customers second and shareholders third. He felt that if you treat your people well as a priority, then this will translate into happy employees, which create a team-spirited culture that proves to be customer centric.
For the FBO industry, many customers who are loyal to specific FBO brands indicate they are driven in their choices by three main internal cultural elements:
1. A strong safety culture.
2. A customer-centric or conscious culture.
3. A team-spirited culture.
In talking and working with many FBOs through our FBO Success Seminar, customer service training program and operational consulting initiatives we find the most successful FBOs incorporate these three internal cultural elements.
With the advent of the Safety Management System (SMS) and IS-BAH registration programs, FBOs are investing more and more in safety risk management. They are finding that aircraft operators, particularly those that fly internationally, are casting a discerning yet favorable eye towards FBOs that have instituted a strong safety culture.
Please leave a comment on this subject below. If you have any questions, please give us a call or send us an email: jenticknap@bellsouth.com, 404-867-5518; ronjacksongroup@gmail.com, 972-979-6566.
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience and is an IS-BAH Accredited auditor. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group (ABSG)
The National Air Transportation Association (NATA) is breaking new ground by developing a CSR Certification program designed to strengthen the core competencies of key FBO personnel who seek to deliver a better customer service experience.
We believe this strategy is spot on. As we have written in previous blogs, FBOs who compete on customer service don't have to compete on fuel price in order to attract new customers. While some aircraft operators will always look for the lowest fuel price, the majority of loyal customers will choose FBOs that provide both a good value and a great customer service experience.
The goal of this new CSR certification program is to provide a course curriculum that results in a well-rounded FBO employee who is capable of being a team leader by demonstrating exceptional customer service skills.
Over the last two decades, NATA has led the industry with its popular Safety 1st Line Service Training curriculum. Just as FBOs don't condone accidents on the ramp, they are becoming more conscious of preventing customer service miscues that can cause a loyal customer to defect. This was the impetus for developing this new certificated program.
The new NATA CSR Certification Program contains five modules that need to be completed in order for an individual to become a Certified Customer Service Representative (CCSR). The first module is completed online and covers all the fundamentals of working in an FBO or aviation services industry environment including operational procedures and best practices.
The next four modules are completed at a two-day CSR Certification Workshop. We will be speaking during these workshops. The first workshop is scheduled for September 27-28 at the AirFlight, Inc., facility in Long Beach, Calif. This inaugural workshop costs $275 for NATA members and $400 for nonmembers. This price includes both the fundamental online course as well as the two-day workshop.
For more information, please visit the NATA website.
Please leave a comment on this subject below. If you have any questions, please give us a call or send us an email: jenticknap@bellsouth.com, 404-867-5518; ronjacksongroup@gmail.com, 972-979-6566.
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience and is an IS-BAH Accredited auditor. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group (ABSG)
Whether or not your FBO is planning on attaining an IS-BAH registration, creating an internal culture that embraces a Safety Management System (SMS) is highly recommended to help protect and enhance the value of your enterprise.
Because of heightened awareness by aircraft owners and operators to maintain a safe and secure environment both at home base and when traveling, more and more FBOs have increased their safety training. They find that SMS-integrated protocols set the tone for the internal culture while providing the desired structure, reporting systems and resolution procedures.
Not only does an effective SMS program help manage and mitigate risk, it can also improve your bottom line by lowering the rate of costly incidents involving aircraft on the ramp as well as nagging hangar rash problems. In addition, an active SMS program helps build your insurance story which can lower your insurance premiums. As we teach in our NATA FBO Success Seminar, that's free money.
Over the past several years, various aviation sectors have come to embrace SMS including commercial airlines. The FAA has mandated that U.S. commercial airlines have SMS in place by 2018. In addition, many FAR Part 135 charter operations have also made SMS part of their operational environment.
So what's next for the aviation industry? In the not too distant future, you'll see airport authorities embracing SMS, especially at locations where commercial airlines operate. The FAA has already published a Supplemental Notice of Proposed Rulemaking (SNPRM) for SMS in the airport area.
For FBOs, this could be the writing on the wall, especially if you operate a facility at an airport where there is commercial traffic and even more so if you have airline fueling contracts and/or offer U.S Customs services as a Port of Entry. The airlines, and to a degree the airport authorities, will no doubt develop vetting procedures for vendors and suppliers of aviation services.
Creating SMS for any size FBO is not a formidable task and owners/operators should not be intimidated by the process. However, if you are going to get on the SMS bandwagon, make sure you do it in such a way so as to conform with IS-BAH standards in case you want to obtain an IS-BAH registration down the road. We work with many FBO clients who want us to help them frame their SMS to be IS-BAH compliant. Please refer to our previous blog where we talk about whether or not IS-BAH is right for your FBO.
One of the main things to remember when creating an SMS is to establish an internal culture where safety is a priority and anonymous hazard and incident reporting by employees is encouraged without retribution. In this way, the safety culture flourishes.
Please leave a comment on this subject below. If you have any questions, please give us a call or send us an email: jenticknap@bellsouth.com, 404-867-5518; ronjacksongroup@gmail.com, 972-979-6566.
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience and is an IS-BAH Accredited auditor. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
We often receive inquiries from FBOs and business aircraft handlers wondering whether IS-BAH (International Standards for Business Aircraft Handling) is right for them.
To answer this question properly, we have to take a look at each FBO and service provider individually to determine the merit an IS-BAH registration brings to the enterprise.
At face value, an IS-BAH registration has importance for many FBOs seeking to demonstrate to customers a commitment to a high level of international safety standards. Of course, safety is both a practical and necessary core value for a successful FBO operation. The IS-BAH registration process is a qualitative measure through which to demonstrate this commitment.
The benefits of an IS-BAH registration can include:
Promotional information for the IS-BAH registration process states that:
IS-BAH was established as a way to identify and promote the use of industry best practices by means of a progressive Safety Management System (SMS) for both Fixed Base Operations and Business Aircraft Handling Agencies (BAHA). IS-BAH follows the structure of the International Standard for Business Aircraft Operations (IS-BAO) Program and incorporates the NATA Safety 1st Ground Audit Program. The standard is based on the International Civil Aviation Organization (ICAO) standards as well as recommended practices in the preparation of handling business aircraft.
Although conforming to IS-BAH established standards is voluntary at this time, recognition for implementing and conforming to the standards can be confirmed through an auditing process which results in an International Business Aviation Council certificate of registration.
Central to the IS-BAH registration is the SMS that most charter operators have adopted over the past several years. Some of the FBOs that have already established IS-BAH registration have operated a charter department and have an SMS in place. Many of the FBOs seeking IS-BAH registration will probably not have an SMS in place, so they must develop one.
When we do an evaluation for a client seeking a potential IS-BAH registration, we look for whether or not the FBO or business aircraft handling company has truly invested in creating an internal culture that is safety oriented. We also want to see whether the organization has in place any of the required manuals and procedures that are described in the following evaluation checklist. If not, we can assist in writing and developing company-specific manuals along with training and implementing these plans.
The following is an abbreviated version of our IS-BAH registration checklist:
Having a written SMS document is one thing. Utilizing it and making it part of your safety culture is quite another. As mentioned, the SMS is central to the IS-BAH registration process. In order to attain an IS-BAH registration designation, there has to be demonstrable proof that the SMS is being utilized and that safety issues are being reported and acted upon.
Safety training programs, such as NATA's Safety 1st, help create a standardized teaching tool to ensure consistent levels of training. When IS-BAH auditors are engaged, they want to see that safety training records are kept on each individual employee involved in the aircraft handling process. They also want to see a history that the records are kept current and updated as needed. Therefore, a commitment to implementing and honoring these types of training programs needs to be demonstrated.
Part of the evaluation is determining whether the FBO or ground handling company has the proper staffing in order to ensure there is a commitment to both safety training and safety accountability. Usually, the owner/operator or FBO manager is the designated person of accountability. As President Harry S. Truman said, the buck stops here.
Adhering to current industry standards of effective best practices and detailing these practices in an SOP manual that is taught and utilized within the FBO enterprise are major parts of the IS-BAH audit review.
An ERP is a valuable resource that should be kept in a convenient and accessible location. It details emergency procedures and should include records of simulated emergencies that are being conducted and managed. An ERP is written to include protocols for interacting with specific emergency agencies on a local, regional and national level.
FBOs need to develop an EMS plan that incorporates their environmental responsibilities for dealing with hazardous materials and environmental issues including, but not limited to, sump fuel, batteries, waste oil, international garbage and aircraft noise abatement. As part of an EMS, FBOs must also include management of their SPCC (Spill Prevention, Control and Countermeasure) plan and coordinate with the airport staff on the proper procedures for the SWPPP (Storm Water Pollution Prevention Plan).
For the FBO that is not currently utilizing an SMS or is missing one or more of the items on the checklist, the IS-BAH registration process will take a little longer.
So is IS-BAH right for your operation? Hopefully we've provided enough information that you can get a sense of what you want to achieve. We encourage FBOs and ground handlers to consult with an IS-BAH specialist and, as required, attend the Fundamentals of IS-BAH Workshop. Also, you can give us a call or send us an email with any questions you have (404-867-5518; email: jenticknap@bellsouth.com).
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience and is an IS-BAH Accredited auditor. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2016 ABSG
FBO Connection blogger and Aviation Business Strategies Group principal John Enticknap presented at the NATA Aviation Business Conference held in Washington, D.C., in early June.
He contributed to the "Industry Consolidation: What's Next?" panel (shown above; John is on the far right). The next day, he led a session called "Separating Your FBO from the Crowd: Maximizing Customer Service." Read more about customer service and FBO industry consolidation.
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
In our continuing series expounding on the six intangibles that can build equity in your FBO, we break down the fourth intangible: Building a Sound Balance Sheet with Consistent EBITDA (Earnings Before, Interest, Taxes, Depreciation and Amortization) Performance.
The value of putting together a sound balance sheet consistently over several years has a lot of weight with the banking community, which is your primary ally when it's time to finance capital improvements to your facility. A strong balance sheet can also be viewed favorably by the airport authority when it's time to renew a lease or extend a lease for multiple years.
Adding in the dimension of demonstrating a consistent EBITDA performance is a plus when an FBO ownership is looking to sell the enterprise. Often, investors and buyers look to EBITDA performance in order to determine the value of an FBO, or for that matter any business. The resulting evaluation, and thus the offer, is usually based on a multiple of the EBITDA number.
The benefits of producing a sound balance sheet include:
In future blogs, we'll share some tips on how you can use your balance sheet to understand your current ratio, cash–to-debt ratio and debt-to-equity ratio. These numbers allow you to fully understand your FBO's financial position and how to measure liquidity. In addition we will discuss how to achieve consistent EBITDA performance.
There are many factors and nuances to developing a sound balance sheet that we will not be able to cover in this blog. Therefore, we encourage you to attend one of our FBO Success Seminars where we spend additional time discussing this important topic as well as others.
Please Share your comments in the space below.
ABOUT THE BLOGGERS:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
Subscribe to the AC-U-KWIK FBO Connection Newsletter
© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
Employees of Pazos FBO Services refuel an aircraft on their ramp at Luis Munoz Marin International Airport, San Juan, Puerto Rico.In a previous blog post, we talked about delivering our customer service training program to the good folks at Euro Jet in Prague and how great customer service in the FBO business is truly a universal language spoken everywhere.
Last week we had the privilege of conducting another international training seminar of our Don't Forget the Cheese!™ customer service training program for Pazos FBO Services located at the Luis Munoz Marin International Airport, San Juan, Puerto Rico. And once again we were blown away by the friendly reception we received and the way this FBO goes about its business of delivering a great customer service experience.
Although Pazos is currently operating out of a very limited space, this does not stop the hardworking and dedicated employees from greeting every aircraft and its passengers and crew with the same zeal and enthusiasm that is embodied in their call-to-action statement: Powered by a Passion for Excellence!
Without exception, they were already practicing one of the basic customer service tenets of putting the customer first.
Under the leadership of FBO president José Maldonado and manager Zuleika Caballero, Pazos is making great strides to go to the next level. As a World Fuel Air Elite fuel provider, the FBO has a new expansive fuel farm in place and a fleet of refuelers including two 10,000 gallon trucks.
At the heart of the expansion program is a new 12,000 sq. ft. FBO terminal facility, which is currently under construction and scheduled to open in August. A strategic and integral part of the new terminal will be a ramp side U.S. Customs and Border Protection services facility. This feature will help make Pazos an important turnkey port-of-entry facility for international flights with a U.S. destination.
As part of our customer service training, we introduced Pazos to the art of turning a disgruntled transaction into a tranquil transformation. It all starts by being tactful and choosing your response carefully.
Adding some cheese to the equation means you think tactfully about your response and look and act in a responsible way. In a sense, you become re-sponse-able. That is, your facial expressions display openness and show you are ready to listen.
If you are being confronted by a customer who is disgruntled, show your concern by listening with empathy. Nod your head up and down to show you understand the complaint or the grievance or the criticism. By doing so, you are not showing you agree with the complaint but rather that you are genuinely concerned.
By listening, apologizing, problem solving and acting quickly on a solution, you can transform a dissatisfied customer transaction into a profitable long-term client relationship.
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
In our previous blog, we wrote about developing a tie-down agreement as the third post for our series about crafting advantageous hangar, office and tie-down agreements, which together are the third component of the six intangibles that can build equity in your FBO.
In this final post for the series, we discuss the rules and regulations section of crafting these types of agreements.
The rules and regulations section should not be taken lightly as it provides the language that spells out the expected performance of both the leasee and lessor. Therefore, it can be viewed as protection should one of the parties in an agreement default in some way.
Here are few tips to keep in mind when writing and adopting a rules and regulations section as part of a hangar, office and/or tie-down agreement:
There are many factors and nuances to developing a rules and regulations section of a lease that we will not be able to cover in the blog. Therefore, we encourage you to attend one of our FBO Success Seminars where we spend additional time discussing these important topics as well as others, in addition have your legal counsel review your agreements.
Please Share your comments in the space below.
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
In our previous blog, we wrote about developing a favorable office lease agreement as the second post for our series about crafting advantageous hangar, office and tie-down agreements, which together are the third component of the six intangibles that can build equity in your FBO.
In this post, we discuss creating a tie-down agreement that can turn often overlooked space into some the best ground at your FBO location.
Your aircraft tie-down ramp should be viewed as a viable leasing area that has the capability of creating a consistent revenue stream, whether it’s a month-to-month lease with base tenants or an RON situation with a transient customer.
Here are a few tips to keep in mind when developing a tie-down agreement:
Tie-down lease agreements are a sublease just like hangar and office lease agreements, They must conform to the master lease agreement between your FBO and the airport authority. Signatories to tie-down subleases have a right to know the contents of your master lease because they must also comply with its contents. In addition, terms for rate increases in your subleases should be similar to the master lease, and the term of subleases cannot be longer than the master lease term.
There are many factors and nuances to crafting an advantageous office lease agreement that we will not be able to cover in the blog. Therefore, we encourage you to attend one of our FBO Success Seminars where we spend additional time discussing these important topics as well as others.
Share your comments in the space below.
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
Subscribe to the AC-U-KWIK FBO Connection Newsletter
© 2016 ABSG
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
In our previous blog, we wrote about developing a favorable hangar agreement as the lead post for our new series about crafting advantageous hangar, office and tie-down agreements, which together are the third component of the six intangibles that can build equity in your FBO.
In this post, we center in on crafting an advantageous office lease agreement.
As with a hangar lease agreement, an advantageous office lease agreement can help generate passive rental income for the FBO. Therefore, it should stand as a separate but complementary component if it is to be tied to a hangar lease package for a flight department.
In determining the value of an office space to be let, keep in mind that an office area is really premium space. It is often finished out and is heated, cooled and may be plumbed for hot and cold water as well as lavatory facilities.
An FBO has a couple of options to consider when leasing commercial office space. First, a triple net formula is often applied that takes into consideration the tenant or lessee agreeing to pay all real estate taxes, building insurance and maintenance in addition to any normal fees that are expected under the agreement to include rent, utilities, etc. In such a lease, the tenant may be responsible for a portion or all costs associated with the repair and maintenance of any common area.
The second option for a prospective tenant would be for the utilities, taxes, repair and maintenance to be included in the rental cost. This may be a simpler option for office space that is part of an office/hangar building. Multiple offices in a building may not have separate meters for electricity or water and may include multiple common areas such as lobbies, elevators, etc. The key issue for the FBO is knowing its costs of the facilities. They include the common areas and expenses for utilities debt service, lease costs, etc.
It’s important to keep in mind that like hangar agreements, FBOs should not devalue the true worth of office space in order to please a current or potential base tenant who wants a deep discount for the space based on promised potential fuel sales. It’s better to hold the tenant to measureable specific fuel sales goals that are spelled out in the agreement when considering any rent discounts.
As with hangar lease agreements, office lease agreements are a sublease and must conform to the master lease agreement your FBO has with the airport authority. Signatories to office subleases do have a right to know the contents of your master lease because they must also comply with its contents. In addition, terms for rate increases in your subleases should be similar to the master lease, and the term of subleases cannot be longer than the master lease term.
Please keep in mind that there are many factors and nuances to crafting an advantageous office lease agreement, and we will not be able to expound on all of them in the framework of a blog. Therefore, we encourage you to attend one of our FBO Success Seminars where we spend additional time discussing these important topics as well as others.
If you have a comment you'd like to share, please do so in the space provided below.
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
In our previous blog, we concluded our four-part series on the 10 essential elements of a favorable fuel supplier agreement, which is the second component of the six intangibles that can build equity in your FBO.
In this blog post, we begin a new series about the third component, crafting advantageous hangar, office and tie-down agreements. Let’s start with the hangar agreement.
Hangars are among the most important real estate investments from which an FBO can generate true passive rental income. Therefore, the hangar footprint is golden ground to the FBO enterprise.
Too often, FBOs devalue the true worth of a hangar agreement. In the process of trying to please a current or potential base tenant, FBO owners and managers will provide a deep discount on hangar rent based on fuel sales potential. That’s why it’s important that the details of potential fuel sales be spelled out in the hangar agreement with specific language based on measurable fuel sales milestones.
Hangar lease agreements are a sublease and must conform to the master lease agreement your FBO has with the airport authority. Signatories to hangar subleases do have a right to know the contents of your master lease because they must also comply with its contents. In addition, terms for rate increases in your subleases should be similar to the master lease, and the term of subleases cannot be longer than the master lease term.
FBOs should have a more detailed agreement for the lease of an entire hangar complex to an individual or flight department, especially if the agreement is for a multiple-year term. Just as you have a written agreement with your airport authority, all prospective tenants should have written agreements for space within your FBO. In addition, FBOs should develop a rules and regulations document that spells out the dos and don’ts of tenants. Our final blog in this series will detail the rules and regulations section.
As part of your evaluation to determine rates and charges, it is imperative that FBOs determine the true cost of your real estate, including your hangars. Costs of the underlying land lease, construction or rent, maintenance, taxes, and utilities are all part the calculation. All these costs should be detailed and broken down on a per-square-foot basis.
FBO owners and managers should conduct a market study of comparable local and regional rental rates to determine the final rental cost to offer to the tenant. As mentioned, we recommend leasing your hangars for a profit and not subsidizing the lease cost based on potential future fuel sales. Instead, commit your lessee in writing to specific fuel uplift targets at an established price. Then detail an alternate pricing method that would go into effect if the targets are not met.
Please keep in mind that there are many factors and nuances to crafting an advantageous hangar lease, and we will not be able to expound on all of them in the framework of a blog. Therefore, we encourage you to attend one of our FBO Success Seminars where we spend additional time discussing these important topics as well as others.
If you have a comment you'd like to share, please do so in the space provided below.
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
Publisher’s note: Our bloggers, John Enticknap and Ron Jackson will be discussing these topics and others affecting the FBO Industry at the next NATA FBO Success Seminar, March 8-9, New Orleans.
Previously, we talked about nine of the 10 essential elements of a favorable fuel supplier agreement: Term of agreement, pricing methodology, transportation and delivery, terminal locations, credit terms taxes, quality control/training, marketing support and credit card processing. A favorable fuel supplier agreement is one of the six intangibles that can build equity in your FBO.
For this blog post, we’ll discuss the final element of the favorable fuel supplier agreement, contract fuel programs, and provide insight and tips to help you protect your business while adding intrinsic value.
When it comes to developing the contract fuel programs section of your fuel supplier agreement, keep in mind you have the ability to define the program or programs that make the most sense for your FBO. Too often, FBOs accept without question what is written in the agreement.
Here are a few tips:
Please keep in mind that there are many factors and nuances and we will not be able to expound on all of them in the framework of a blog. Therefore, we encourage you to attend our next NATA FBO Success Seminar, March 8-9 in New Orleans, where we spend additional time discussing these important topics as well as others.
If you have a comment you'd like to share, please do so in the space provided below.
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
Publisher’s note: Our bloggers, John Enticknap and Ron Jackson will be discussing these topics and others affecting the FBO Industry at the next NATA FBO Success Seminar, March 8-9, New Orleans.
Previously, we talked about six of the 10 essential elements of a favorable fuel supplier agreement: Term of agreement, pricing methodology, transportation and delivery, terminal locations, credit terms and taxes. A favorable fuel supplier agreement is one of the six intangibles that can build equity in your FBO.
For this blog post, we'll break down three additional elements of the favorable fuel supplier agreement and provide insight and tips to help you protect your business while adding intrinsic value.
Putting safety first is paramount in developing a good relationship with your fuel supplier. Often your fuel supplier will have resources to help you train your employees in all aspects of the fuel delivery process to help insure not only safety but the quality of the product as well. Your fuel supplier agreement should detail what type of training program they will provide. It may include their own program or supplement your own in-house safety and quality assurance program such as NATA Safety 1st. Determine during your fuel contract negotiations what quality program your fuel supplier will provide. For example, will they come to your facility for training or just conduct an audit? Will they complete quality assurance seminars and at whose expense — yours or theirs?
Many fuel suppliers offer support for marketing your facility and their brand of fuel. This support often comes in the form of a co-op program that creates a marketing fund based on your fuel volume. Like many parts of your fuel agreement, the terms or percentage of fuel sales put into these funds by the fuel supplier is somewhat negotiable. We suggest you have a well thought-out marketing program in place to help your negotiations.
If you want to have a real impact on your bottom line, watching your credit card processing fees is a very important factor. Here are a few tips to keep in mind when you come to this part of your fuel agreement:
Keep in mind that there are many factors and nuances, and we will not be able to expound on all of them in the framework of a blog. Therefore, we encourage you to attend our next NATA FBO Success Seminar, March 8-9 in New Orleans, where we spend additional time and discussion on these important topics as well as others.
If you have a comment you'd like to share, please do so in the space provided below.
About the bloggers:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
Previously, we talked about three of the 10 essential elements of a favorable fuel supplier agreement: Term of agreement, pricing methodology, and transportation and delivery. A favorable fuel supplier agreement is one of the six intangibles that can build equity in your FBO.
For this blog post, we'll break down three additional elements of the favorable fuel supplier agreement and provide insight and tips to help you protect your business while adding intrinsic value.
The location of fuel terminals is essential to understanding the transportation cost element of every gallon of fuel you purchase from your supplier. When you talk to your fuel supplier you should establish both a primary and secondary fuel terminal for distribution of your Jet fuel. You need to make sure that the terminals have the storage capability for your product as well as locations within a reasonable distance of your FBO. Know the cost of transportation from each of the terminals as well as any surcharges and extra waiting expense. The cost per mile can be different for each common carrier; therefore, you need to manage this cost. Of course, your fuel supplier may want to assure themselves of good quality control by the carriers, but most all common carriers of aviation fuel are aware of quality control issues and utilize dedicated trucks and trailers. Avgas may come from a long distance due to the limited refinery capacity in the United States. Therefore, the cost of transportation for this fuel type may not be as negotiable as the cost for Jet-A.
Did you know the credit terms provided in your fuel agreement can be negotiated? Providing good financial statements is the primary key and can assist you in discussions with your fuel supplier. It is standard practice today to use electronic payment methods for fuel and reimbursements back to you of your credit card receipts. This system assures both the FBO and the fuel supplier of prompt payments in accordance with your negotiated credit terms.
There are five taxes you have to deal with in your fuel agreement: Federal, state, local, LUST and flowage fees. You can’t do much about the fees set by the federal, state and local governments. The flowage fee is a “tax” because it is imposed by your airport authority. An FBO can try to negotiate the flowage fee with the airport authority, but in many cases it is set by the local government and you just have to pass it along to your customer. There are two methods of payment for flowage fees. The first, and most common, is paid based upon the amount of fuel delivered into storage, and the second method is based upon the amount of fuel pumped into wing.
Keep in mind that there are many factors and nuances, and we will not be able to expound on all of them in the framework of a blog. Therefore, we encourage you to attend our next NATA FBO Success Seminar, March 8-9 in New Orleans, where we spend additional time and discussion on these important topics as well as others.
If you have a comment you'd like to share, please do so in the space provided below.
About the bloggers:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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By John L. Enticknap and Ron R. Jackson, Principals, Aviation Business Strategies Group
The transient business aircraft customer is still the lifeblood of FBO fuel sales. Attracting them to the FBO ramp is the primary reason the annual NBAA Schedulers & Dispatchers (S&D) Conference is heavily attended by FBO owners and operators.
At this year's event, held January 19-22 in Tampa, Fla., we witnessed both a record crowd and a record number of exhibitors. More than 2,800 attendees were kept busy with 29 scheduled educational sessions and 517 exhibitors consisting mostly of FBOs displaying under fuel company banners.
It's truly a symbiotic relationship. The schedulers and dispatchers benefit from numerous educational sessions and scholarships provided by various aviation services companies. The FBOs get to network and meet face to face with the S&D contingency to make a positive impression in order to attract their coveted turbine aircraft fleet.
Of note is the splendid job of the Schedulers and Dispatchers Committee, along with the NBAA, in putting together and running an excellent conference. Every year seems to get better. Hats off to their tireless chairperson for this year's S&D, Eve Gregory, flight services manager, C&S Aviation.
As we conversed with many of the exhibiting FBOs, we were able to get a feel for some of the top opportunities, issues and concerns facing the FBO industry. In order of ranking, with No. 1 being the liveliest topic, we believe the following statements represent the overall opinion of each topic:
In addition to attending the S&D Conference, we also released the results of our Annual FBO Fuel Sales Survey. Please click here to see the results.
If you would like to add a comment about the opportunities, issues and concerns facing the FBO industry, please do so at the end of this blog in the comment section.
In addition, we cover many of these topics in detail at our Annual NATA FBO Success Seminar scheduled for March 8-9 in New Orleans. We urge all FBO owners, operators, managers and supervisors to attend this seminar and participate in lively discussions on these topics and others.
About the bloggers:
John Enticknap has more than 35 years of aviation fueling and FBO services industry experience. Ron Jackson is co-founder of Aviation Business Strategies Group and president of The Jackson Group, a PR agency specializing in FBO marketing and customer service training. Visit the biography page or absggroup.com for more background.
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Fifty-four percent of U.S. FBOs say their fuel sales increased in 2015 compared to 2014, according to the 2016 Annual FBO Fuel Sales Survey results released by Aviation Business Strategies Group at the 2016 NBAA Schedulers & Dispatchers Conference in Tampa, Fla.
Of the 54 percent of FBOs surveyed that reported increased fuel sales in 2015, 23 percent reported a 1 to 4 percent increase, 15 percent reported a 5 to 8 percent increase, and 16 percent reported an 8 percent or greater increase, ABSG principals John Enticknap and Ron Jackson say. Enticknap and Jackson are the AC-U-KWIK FBO Connection bloggers.
The increase in fuel sales in 2015 builds on increases in the two previous years. For 2014, 49 percent of responding FBOs reported a year-over-year increase in fuel sales. Surveyed about 2013, 43 percent of FBOs reported greater fuel sales compared to 2012.
“This is the first time since we started the survey that more than 50 percent of the respondents experienced an increase in fuel sales over the previous year,” Enticknap says.
Although a majority of FBOs reported increased sales, 28 percent of FBOs responding to the survey experienced a decrease in fuel sales in 2015, Enticknap says. The other 18 percent of FBOs says fuel sales were flat.
“This is still a fractured marketplace that is showing some positive signs of recovery,” Enticknap says.
FBOs also provided a forecast for 2016. Most FBOs participating in the survey — 58 percent — say they expect an increase in fuel sales in 2016 compared to 2015, Jackson says. Although no respondents expect to increase fuel sales by more than 8 percent, 18 percent expect a 5 to 8 percent increase, and 40 percent expect a 1 to 4 percent increase.
“Looking ahead, more than 90 percent of surveyed respondents said they expect to have the same or increased fuel sales this year compared to their 2015 results,” Jackson says. “If this forecast holds up, 2016 could prove to be a watershed year for the industry.”
These expectations for 2016 are similar to expectations FBOs had for 2015. One year ago, the Annual FBO Fuel Sales Survey found that 61 percent of FBOs were predicting an increase in 2015 fuel sales. In all, 89 percent had been expecting flat or increased fuel sales in 2015.
When asked about their expectations for the economy in general, 41 percent of the responding FBOs said the economy is not heading in the right direction, and 27 percent have a positive outlook about the economy. The rest — 32 percent — were undecided.
Finally, Enticknap and Jackson asked about fuel purchases by transient customers in this year’s survey.
“Nearly half the respondents indicated that up to 40 percent of aircraft customers coming onto their ramp did not buy fuel,” Enticknap says. “With the current U.S. FBO business model relying on fuel sales to fund their operation, this is an alarming development.”
Enticknap attributes this phenomenon of aircraft stopping on an FBO’s ramp without a fuel purchase to two factors. More flight departments are choosing to tanker fuel to their destinations and back to their bases. And more jets are more fuel efficient.
To adjust to this trend, Enticknap offers the advice he and Jackson share with FBOs at the NATA FBO Success Seminar: FBOs can charge customers a ramp fee and a fee to use the facility, he says.
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