Business Aviation Marketing Company Forms Video Unit

The Coleman Group, a business aviation marketing company, has forged a new trans-Atlantic relationship with UK  film producer Cameron Productions. The company will be producing three-to four-minute high quality digital videos. The video's content will  highlight the capabilities of a business aviation facility or a company's products and services.

All footage used in the video will be shot on location and each video will include original scripting. The  videos can be used in a variety of promotional campaigns such as spam-free direct mail projects, website content or product links and other social media projects targeted at new prospects. And, in some cases, these videos may serve as a cost-effective alternative to advertising.

"Our initial intent for starting this new business activity was to create a marketing tool that would draw United States traffic to European and the Middle Eastern FBOs along with airport handling operations," said Bill Coleman, President. "Our immediate initial success in Europe has  prompted us to seek opportunities here with U.S. owner/operators." 

Coleman said social media has exploded with videos now being excellent promotional tools.

"But to offer your client a quality product, you need a professional film and editing crew," he said. "My company has both and we also have invested in superior digital editing equipment." 

The Coleman Group's first new promotional video showcases Ocean Sky Jet Centre in Prestwick, Scotland. The Ocean Sky operation was selected since it offers block to block cost advantageous over the traditional trans-Atlantic Tech Stop location at Shannon.  

"For the Ocean Sky video, we mapped a blueprint of the locations we wanted to shoot; scripted the dialogue for each person on and off camera and shot more than 11 hours of video footage and stills. From there we edited, choose the licensed background music and produced our three-minute video," he said.

Coleman said he was confident the new video would draw traffic to Ocean Sky.