World Fuel Services Network & Air Elite Support World-Way Aviation for the Olympic Games

World Fuel Services Network and Air Elite provided personalized marketing event support to Brazil’s largest FBO, World-Way Aviation (SDCO), during the Summer Olympic Games in Rio de Janeiro. As a member of the World Fuel Services and Air Elite Networks, World-Way Aviation was provided with special marketing support to better serve their customers and attract new visitors.

Located in Sorocaba, just a 40 minute flight to Rio de Janeiro, World-Way Aviation serviced repositioning aircraft and Brazilian-based customers seeking to avoid Rio’s congestion and flight restrictions. With input from World-Way Aviation’s leadership, World Fuel Services’ marketing team developed a personalized package of marketing event materials. Marketing support included digital advertising on major flight planning and World Fuel Services websites, branded promotional items and signage, branded cups, napkins, and marketing collateral of World Fuel | Colt Flight Operation Solutions, and an attractive giveaway drawing package for FBO visitors.

“World Fuel Services’ team reached out to us well in advance of the Olympics so that we could formulate a plan. Their team made it a point to learn specifically in which areas we wanted support for the event and delivered all of the items they promised. We are thankful for World Fuel Services and the Air Elite Network’s support. We are certain that they will be a valuable partner for us for any future events that may come to our region,” said Ana Recart, CEO of World-Way Aviation.

FBOs in the World Fuel Services Network and Air Elite Network take advantage of marketing support for events of all sizes. Major sporting events often require such personalized and broad FBO marketing support. Notably, World Fuel Services Network FBOs, Air Elite FBOs, and partners were delivered this support during Super Bowls XLIX and 50, the World Cup, Daytona 500, and various NASCAR races to promote their FBOs to area visitors. FBOs were provided numerous promotional and marketing support elements to drive business to their locations and ensure that flight operations and their aircraft were provided with superior service with utmost safety and efficiency.

“FBOs and ground operations worldwide face a number of challenges when a major event is held in their area. Our Marketing and Sales Teams work closely with our FBO customer’s leadership team to help them design a campaign that incorporates the marketing support elements that will bring the most value to their particular location during the event,” said Michael Szczechowski, World Fuel Services’ Senior Vice President of Business Aviation Sales. “Every FBO and every event is different, so our team takes the time to learn about the FBO’s goals with regard to the event and provide support as needed. Our team is flexible.”

World Fuel Services Network FBOs are offered a host of marketing support elements during major events. Support includes print & digital advertising (including features on WorldFuel.com and trip planning resource guides), promotional e-mail blasts, indoor/outdoor FBO signage, branded promotional items, service items, media relations assistance, sponsorships, training, marketing collateral, and even on-site support from World Fuel Services and network FBO staff.

World-Way Aviation (www.wwaviation.com.br) opened their state-of-the-art FBO in February, 2016 at Sorocaba Airport (SDCO), located 60 miles from São Paulo. This innovative facility is the most modern, flexible link for business aircraft traveling to São Paulo. World-Way offered Olympic travelers the convenience of a total of 96,961 square feet of hangar space and 69,642 square feet of ramp space. Among its world class amenities, the well-equipped FBO facility includes office space, luxurious VIP and pilot lounges, a flight planning room, conference room, cafeterias, and four hotel-style suites.