AC-U-KWIK’s FBO Marketers’ Success Guide: Tips and Tactics to Help Grow your FBO Business

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AC-U-KWIK’s FBO Marketers’ Success Guide: Tips and Tactics to Help Grow your FBO Business

Finally, a practical guide, a free eBook from AC-U-KWIK, to help marketers successfully grow their FBO business in both quality and scope! In AC-U-KWIK’s FBO Marketers’ Success Guide, authors and FBO industry professionals John Enticknap and Ron Jackson present a no-nonsense approach to helping marketers achieve a goal of growing their FBO enterprise. With intuitive insights and perceptive narratives, John and Ron provide relevant strategies on how to acquire new customers, retain their loyalty and inspire recommendations.

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Survey: Nearly 70% of FBOs Report Decreased Fuel Sales in 2020

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Results of Aviation Business Strategies Group's (ABSG) Annual FBO Fuel Sales Survey indicate that nearly 70% of FBOs in the U.S. and Canada suffered a decrease in fuel sales during 2020 vs. 2019.
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Survey: 56 Percent of FBOs Report Increased Fuel Sales in 2019

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Fifty-six percent of U.S. and Canada FBOs surveyed say they sold more fuel in 2019 compared to 2018, according to the annual survey conducted by Aviation Business Strategies Group. Citing global health and economic uncertainty, the firm did not release a growth forecast for the FBO industry.
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Fuel Sales Increased for More Than Half of U.S. FBOs in 2017, Survey Says

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For more than half of U.S. FBOs, fuel sales increased in 2017 compared to 2016, according to the annual FBO fuel sales survey conducted by Aviation Business Strategies Group principals and AC-U-KWIK FBO Connection bloggers John Enticknap and Ron Jackson.
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Building Long-Term Profitable Customer Relationships, Part 1: Are You the Restaurant Owner?

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The lifeblood of any FBO is building loyal customer relationships. The success of these relationships can be measured in two ways:

Are they long-term, and are they profitable?

Studies on consumer behavior show a loyal customer:

  • Keeps coming back
  • Is willing to pay more, thus providing better margins
  • Loves your FBO and tells other pilots, aircraft owners/operators
  • Lowers your customer “churn” rate — you don’t have to replace a satisfied loyal customer
  • Boosts your long-term revenue and prevents profit erosion so you outperform your competitors

In the end, the effort we put into building these kinds of relationships will pay high dividends year after year, so let’s examine the process.

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AC-U-KWIK Launches FBO Connection Blog

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AC-U-KWIK has tapped FBO operations and marketing veterans John Enticknap and Ron Jackson to write a weekly blog column specifically aimed at the FBO community.

On the blog, called FBO Connection, Enticknap and Jackson will provide insight into winning strategies to help FBO owners, operators and managers run a more successful operation. The column can be found in the monthly release of the AC-U-KWIK Alert e-newsletter, and starting in February, it will appear on the home page of acukwik.com.

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Welcome to AC-U-KWIK's FBO Connection Blog

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We would like to welcome you to AC-U-KWIK’s FBO Connection, a source for discussion, ideas and general conversation on the FBO business. Here you’ll find weekly contributions from seasoned FBO professionals, sprinkled with bits of wisdom and peppered occasionally with some hot topics. We like to call it “Sage Advice for the FBO Community.”
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