Renaissance Jet Names Jon Anne Doty Vice President of Sales & Marketing
/Renaissance Jet, a North Carolina-based ARG/US Gold aircraft charter operator, has named Jon Anne Doty as its Vice President of Sales & Marketing.
Read MoreReeling in Customers: Either Fish, or Cut Bait
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I have returned from a much needed vacation to the Canadian outback where I enjoyed a week of fishing with no phone, TV or newspaper.
Every year, I travel to the far western reaches of Ontario for our annual fish camp outing that has been a part of my family tradition since 1961, when my father first went with his buddies to the same waters we fish today. I started going with my dad in 1984, and now his 16-year-old great-grandson, my grand nephew, is representing the fourth generation to wet a line in these great Northern waters.
On this most recent outing, I started to think about writing a blog post based on the similarities between fishing for dinner and casting a net for new FBO customers.
FBO Marketing, Part 2: Affordable Promotions
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As any FBO owner or operator knows, attracting new customers and keeping current customers is the lifeblood of your business.
In previous blog posts, we have discussed the aspects of keeping current customers by providing an exceptional customer service experience: Be the restaurant owner, and don’t forget the cheese!
In this multipart series, we talk about attracting new customers with little or no cost. In Part 1, Low- or No-Cost Promotions, we discussed the basics of promoting your FBO on a limited budget. In this post, we’ll talk about public and media relations as an affordable promotion that will help extend your brand reach even further.
FBO Marketing, Part 1: Low- and No-Cost Promotion
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Did you know there are ways you can market your FBO with little or no out-of-pocket expense?
At our NATA FBO Success Seminars, we examine various aspects of marketing for an FBO. One of the most popular sessions is Marketing and Communications for Any Size FBO.
Many FBOs that attend our seminars believe they can’t compete with the big FBO chains because they don’t have the money and resources. To that, I kindly say, “Bunk”. There are plenty of ways you can “shake hands” with your customers or potential customers without breaking your budget or robbing your kids’ piggy bank.